I still remember the first time I ever ate at Chipotle. At the time, compared to today, I was still a relatively picky eater. I was fifteen years old and I was over at a friend’s house. His parents offered to go grab us dinner, the restaurant of choice being Chipotle. I got a chicken burrito with black beans, rice, mild salsa, and cheese. Even though the combination of ingredients was unusual for me, from that first burrito Chipotle became one of my favorite places to eat. There have been times where I have eaten it every day of the week for lunch, times when I ate it for both lunch and dinner, never growing tired of the food. It is one of those rare things that I can eat every day without ever being disappointed. Even cooler, it was started in Colorado, the place I have lived for my entire life. The original Chipotle is only about twenty minutes from the place that I currently live.
I know I am not alone in my love for the food that comes of out Chipotle restaurants. Several of my closest friends over the years are probably in the same boat. It was a regular lunch stop in high school, in college we had a tradition known as burrito Friday, and it is probably the restaurant that I have spent the most money on in the past ten years. Given that this is and has been the case, I have some interesting statistics that I analyzed during a stretch of free time.
In 2009 I signed up for www.mint.com, a service that tracks your spending over time to bank accounts that you link to the service. For the past three years I have kept current with the site, making sure that my accounts are continually synced with mint, enabling me to accurately see all cash inflows and outflows since 2011. The site also allows users to export the entire transaction history into a spreadsheet, which can be pivoted and manipulated to display the data as you see fit. Starting in May of 2011, I have record of every transaction that has occurred at Chipotle using my debit card. I found this to be rather amusing, and here are some of the main statistics from the data to date:
Number of visits: 124
Total $ spent: $1,080.04
Average $ spent per visit: $8.78 (I sometimes get guac, and often buy for two)
Number of different restaurants visited: 9
*Burritos purchased with cash and bought by others not included in totals
To me, looking at this stuff is pretty interesting. Assuming that my consumption of Chipotle has been relatively stable since I first ate there at 15, I have spent (or spent my parents money) over $4,000 on burritos. Let’s presume the average cost of the burritos over the years has been $7 (I didn’t always get guac). Although this is a rough estimate, it means I have probably eaten in the ballpark of 500-650 Chipotle burritos in my life. I am proud of that.
And since we are doing analysis using numbers, let’s look at the chipotle stock, which is something that I wish I had money to buy when the company went public. On the day of its IPO it traded for $46.55. Today one share of the stock is valued at $677.03. Not too bad, eh? And let’s look at it on a realistic scale. Let’s say in 2006, on IPO day, you invested $10,000 (214 shares). Today your $10,000 would be worth $135,441. Again, not bad eh? Especially for just investing in a restaurant that serves delicious and relatively healthy food. And if you look at my personal statistics with Chipotle consumption, I am not surprised by the uptick in the stock price. I am not alone in spending thousands of dollars on burritos. Some people probably have spent double, triple what I have.
What would your Chipotle statistics look like? You aren’t alone with having a love for the taste of a burrito wrapped in a silver lining.
Every penny that I have spent on a Chipotle burrito was a penny well spent.